The mid-size gap most retail packaging orders overlook
Businesses often default to one bag size for everything, which usually means either oversized packaging for small items or cramped packaging for medium ones. A 28 x 31.5 x 15 cm white paper bag sits in the mid-range that covers a genuinely wide slice of retail and gifting needs without going as large as a full shopping bag.
What this size handles well
- Gift sets and multi-item boutique purchases
- Clothing items — folded shirts, accessories, smaller apparel pieces
- Bakery boxes and multiple pastry items together
- Corporate gift packaging for a mid-sized item or small bundle
Why white over kraft for this size
At a larger surface area than the compact bag size, a white background gives more room for a fuller branded design — a logo plus a pattern, a tagline, or seasonal branding — without the earthy kraft tone competing with brighter brand colours. For a business specifically wanting a natural, eco-forward look instead, the same size is also available in brown recycled kraft.
Handle strength at this size
As bag size and expected contents increase, handle durability matters more — twisted paper handles remain suitable at this size for typical retail weight, but for consistently heavier items, it's worth checking with your printer whether a reinforced handle option is available for this specific bag format.