Why size is the first decision, not the design
It's tempting to start a custom paper bag order with logo placement and colour — but size should come first, since a bag that's the wrong dimensions for what actually goes inside it undermines the branding effort regardless of how good the print looks. A compact 22 x 27 x 10 cm bag is built for exactly one job: small, boutique-style purchases.
What fits in this size
- Jewellery and small accessories
- Cosmetics and skincare items
- Small bakery items — a few pastries or a small cake box
- Boutique gift wrapping for compact items
Why white with twisted paper handles specifically
A white bag gives printed logos and colours the cleanest possible background — colours print truer on white than on kraft brown, which matters if your brand palette includes anything beyond earthy tones. Twisted paper handles are the standard choice for this bag style because they're sturdy enough for typical retail weight without adding the bulk or cost of ribbon or rope handles.
Where this size underperforms
If your products are larger than small accessories or a few bakery items, sizing up avoids the common mistake of forcing a purchase into a bag that's visibly too small — a cramped bag reads as an afterthought rather than considered packaging, undoing some of the branding value the custom print was meant to add.
See the custom white paper bag (22 x 27 x 10 cm) for small retail and boutique packaging.